A Complete Guide to OTT and Free Streaming Evolution

Nowadays, OTT platforms are gaining huge popularity among people.

Since the COVID-19 outbreak, staying at home get more info has increased, boosting the need for OTT services.

OTT is a service that provides diverse media through online networks.

Popular platforms include Netflix, Watcha, and TVING.

Different from cable TV, OTT lets users watch what they want, when they want.

Multiple reasons explain the rapid growth of OTT services.

It allows people to enjoy different genres from a single service.

Films, series, and variety programs can be selected by preference.

Another benefit is its lower cost compared to classic TV services.

Being able to stream anywhere using mobile devices is also attractive.

Recently, increasing subscription prices have caused 부담 for many users.

As a result, attention toward free services is increasing.

Free platforms supported by ads let people watch without cost.

Cost-conscious users find this model attractive.

FAST services are becoming popular as ad-supported alternatives.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is seen as a future growth engine in a slowing TV industry.

Free streaming’s strongest point is that users don’t need to pay.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

OTT and free platforms are expected to grow further.

Ad-based free models may become even more popular among users.

Being able to watch without cost is highly appealing.

Finally, balancing high-quality OTT content with free service accessibility is important.

If both advantages are used properly, users can gain better experiences.

Upcoming changes in OTT and free streaming are highly anticipated.